The iPad Mini is shown in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)
FILE -In this Wednesday, March 7, 2012, file photo, Apple CEO Tim Cook announces a new iPad during an Apple announcement in San Francisco. Those who follow Apple believe they have figured out most of the particulars of a smaller iPad expected to be revealed on Tuesday, Oct. 23, 2012. Apple hasn't said anything about the device, but the veil of secrecy it throws over unreleased products has been a see-through affair this year. Most of the details of the iPhone 5 were known well in advance of its launch a month ago. (AP Photo/Paul Sakuma, File)
Apple Introduces Latest iPad
FILE -In this Wednesday, March 7, 2012, file photo, Apple CEO Tim Cook announces a new iPad during an Apple announcement in San Francisco. Those who follow Apple believe they have figured out most of the particulars of a smaller iPad expected to be revealed on Tuesday, Oct. 23, 2012. Apple hasn't said anything about the device, but the veil of secrecy it throws over unreleased products has been a see-through affair this year. Most of the details of the iPhone 5 were known well in advance of its launch a month ago. (AP Photo/Paul Sakuma, File)
Apple Introduces Latest iPad
Apple CEO Tim Cook speaks during an event to announce new products in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)
The iPad Mini is shown in San Jose, Calif., Tuesday, Oct. 23, 2012. Apple Inc. is refusing to compete on price with its rivals in the tablet market, it's pricing its new, smaller iPad well above the competition. On Tuesday, the company revealed the iPad Mini, with a screen that's about two-thirds the size of the full-size model, and said it will cost $329 and up. (AP Photo/Marcio Jose Sanchez, File)
The iPad Mini is shown in San Jose, Calif., Tuesday, Oct. 23, 2012. Apple Inc. is refusing to compete on price with its rivals in the tablet market, it's pricing its new, smaller iPad well above the competition. On Tuesday, the company revealed the iPad Mini, with a screen that's about two-thirds the size of the full-size model, and said it will cost $329 and up. (AP Photo/Marcio Jose Sanchez, File)
The iPad Mini is shown in San Jose, Calif., Tuesday, Oct. 23, 2012. Apple Inc. is refusing to compete on price with its rivals in the tablet market, it's pricing its new, smaller iPad well above the competition. On Tuesday, the company revealed the iPad Mini, with a screen that's about two-thirds the size of the full-size model, and said it will cost $329 and up. (AP Photo/Marcio Jose Sanchez, File)
Apple CEO Tim Cook speaks during an event to announce new products in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)
Stanford tight end Levine Toilolo, left, celebrates his nine-yard touchdown over California defensive back Michael Lowe (5) with teammates Ryan Hewitt (85) and Zach Ertz (86) during the first half of an NCAA college football game in Berkeley, Calif., Saturday, Oct. 20, 2012. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)
Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the iPad Mini in San Jose, Calif., Tuesday, Oct. 23, 2012. (AP Photo/Marcio Jose Sanchez)
SAN JOSE, Calif. — Apple Inc.’s pencil-thin, smaller iPad will cost much more than its competitors, signaling that the company isn’t going to get into a mini-tablet price war. The company unveiled the iPad Mini on Tuesday, with a screen about two-thirds the size of …