Billboard issue rises again in Montgomery
By Judy Pochel For The Beacon-News January 10, 2013 5:00PM
Updated: February 12, 2013 2:07PM
MONTGOMERY — Trustees have asked the planning commission to reconsider a proposal for an electronic advertising billboard at the northeast corner of Orchard and Aucutt roads.
The billboard proposal was forwarded to the Village Board last fall without a recommendation from the commission. Without a recommendation, trustees then voiced a variety of opinions on the proposal.
Trustee Stan Bond said he believes the public needs to be able to give its input on the issue and has posted the item on his Facebook page.
Planners have scheduled a public hearing for 7 p.m. Jan. 17 at Village Hall and are urging all those with opinions to come to the meeting.
“We currently prohibit billboards for aesthetic reasons, and it is not what we want in the village,” said Acting Village Administrator Jeff Zoephel.
Shawn Pettit, assistant real estate manager with Lamar Advertising, said the Montgomery billboard would be the first Chicago suburb to have the LED signs. Perks for the village include being able to post festivals as well as emergency, Amber and storm warnings at different intervals as the sign flashes through its advertising.
“I see this as business-friendly, I like the idea of being first,” said Trustee Bill Keck, who is running for mayor in the April election.
“It may be setting a precedent, but we want to be business-friendly,” said current Mayor Marilyn Michelini, who is not seeking re-election.
The proposal is for a 12-by-25-foot lighted sign to be erected about 30 feet off the ground.
Opponents of the sign say it is dangerous for motorists in the area and would be a distraction. Others point to the village ordinance that simply outlaws billboards.