Valentine’s Day always a hectic one at flower shop
By Steve Lord firstname.lastname@example.org February 15, 2014 1:06PM
A Valentines Day customer pays owner Susan Parker at the Yorkville Flower Shop in downtown Yorkville. | Steve Lord ~ Sun-Times Media
Updated: February 19, 2014 10:53AM
YORKVILLE — Valentine’s Day is one of the busiest of the year for a flower and gift store.
But maybe not the busiest.
Nicole Parker, working Friday at the Yorkville Flower Shop in downtown Yorkville, pursed her lips and thought for a minute. Then she decided that Mother’s Day is maybe the busiest of the year, with Valentine’s Day a close second.
“Everybody has a mother,” she says. “Not everyone has a Valentine.”
You wouldn’t have known that at the Yorkville store Friday morning, when owner Susan Parker had more than 100 bouquets and arrangements sitting in a borrowed storage area, waiting for the first of many deliveries by truck to be made.
Her husband, Mike, made several of those, Susan Parker says.
“He likes to make the deliveries,” she says. “The women think they’re coming from him.”
Work is a family affair at the store, with Mike and Susan getting help from three of their four daughters, as well as family friends.
But the store isn’t as packed with clients as it used to be, she says. Orders come from the phone, from other florists and from the website.
“This year we’ve really seen an increase in the web orders,” she says.